ADHWA AL BILLA Group was founded in 1999 by Jassim bin Mohammed Al-Balushi, starting its journey in the retail mobile phone sector. Over the years, it expanded to become one of the largest distributors in the Sultanate of Oman, acquiring several exclusive agencies from leading international brands, and its operations have extended to the United Arab Emirates and the Kingdom of Saudi Arabia.

Today, the group’s activities have diversified to include the telecommunications, real estate, food and beverage sectors, continuing its steady growth towards leadership and expansion in the Sultanate.